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1. Introduction
Durex the brand is owned by SSL international. SSL International Plc (SSL) was formed in July 1999 through the merger of Seton Scholl Healthcare plc and the London International Group plc. This organization is a multinational healthcare business, manufacturing well-known brands including Durex condoms, Scholl foot-care and footwear products, Marigold household gloves and a number of over the counter consumer products. Beside that, SSL is the world's leading condom manufacturer with its Durex brand of condoms which sold in over 150 countries worldwide and market leader in more than 40 markets, the Durex brand accounts for 26% of the world's four billion condom market, making it the 1st condom brand in the world and it s now currently operates 17 either wholly owned or jointly owned manufacturing facilities in eight countries and has offices in 35 countries.
The Durex brand name was derived from the three principal attributes of the product which is Durability, Reliability and Excellence. The brand name was registered in 1935. Durability means the condom can be capable of lasting or hard-wearing and it is able to keep. However, Reliability means the condom more safe, secure and trusted. Excellence, which provide a high quality condom and superior to the others.
Durex works with healthcare professionals, governments and organisations including World Health Organisation, UNAIDS and United Nations Population Fund to support them in promoting good sexual health and the importance of con ...