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Kudler Fine Foods employs the modern technology in its unsurpassed form. Kudler Fine Food implements steps in its strategic management process and able to identify what makes the organization have a persistent superior performance. For every decision employed at Kudler Fine Food, the outer and internal environment data will be used to determine the organization's strategic objective, mission and its values that make the organization what it is and stands for. Kudler Fine Foods conducts analysis of the organization strengths, weakness, opportunities, and threats. Kudler evaluates the organization internal resources.
Kudler Fine Foods Frequent Shopper Program Project Plan,
To encourage customer constancy and respond to customer shopping preferences, the Sales and Marketing department of Kudler Fine Foods is building a Frequent Shopper Program to track customer purchase patterns and provide shopper motivation through a loyalty points program. (University of Phoenix [UoP], 2007). Specialty items are more important to Kudler customers than the price of items, so as an alternative of providing everyday discounts for purchase regularity, Kudler has joined with a loyalty points program to reward customers with exchangeable points for high-value gift items, airline upgrades or other specialty foods.
Project Definition
Program Scope and Goals
The goals of the Kudler Fine Foods Frequent Shopper program will be. Kudler Foods Project Plan Updates Kudler Foods has embarked on a project to increase promotional sales for the company. In order to meet the needs of the customer, Kudler Foods begin a project to provide a monthly newsletter with information about new products and current p ...