Easyjet and Ryanair flying high on the Southwest model
Charting the ups and downs of low-cost carriers
Abstract
Purpose – Reviews the latest management developments across the globe and pinpoints practical implications from cutting-edge research and case studies.
Design/methodology/approach – This briefing is prepared by an independent writer who adds their own impartial comments and places the articles in context.
Findings – There was a time when the notion of commuting daily between Rome and London would have been considered far too timely – not to mention expensive! But today, for Italian financier Ettore Thermes, this is an everyday occurrence thanks to the advent of low cost airlines.
Practical implications – Provides strategic insights and practical thinking that have influenced some of the world's leading organizations.
Originality/value – The briefing saves busy executives and researchers hours of reading time by selecting only the very best, most pertinent information and presenting it in a condensed and easy-to-digest format.
Article Type: General review
Keyword(s): Airlines; Management strategy.
Journal: Strategic Direction
Volume: 22
Number: 6
Year: 2006
pp: 18-21
Copyright ©Emerald Group Publishing Limited
ISSN: 0258-0543
There was a time when the notion of commuting daily between Rome and London would have been considered far too timely – not to mention expensive! But today, for Italian financier Ettore Thermes, this is an everyday occurrence thanks to the advent of low cost airlines.
These cheap, no frills carriers have revolutionized the airline industry, making European and worldwide travel affordable ...