Introduction
The central concept being studied in this report is ¡§Conflict feeds on communication¡¨. It indicates that more communication will make the conflict gets even worse. Conflict is destructive to an organization. In other words, when conflict exists, communication is destructive to an organization. Apparently, conflict is destructive to an organization. However, the degree of destruction remains unknown. The discovery of factors affecting the degree of destruction will definitely be helpful for managing conflict effectively. Therefore, the research topic, ¡§How destructive can conflict be?¡¨, is worth studying. Through this topic, we would like to investigate which areas conflict can affect, such as productivity and working relationships, and the factors influencing the degree of impact of conflict.
In other words, the three aspects of the purpose of the research is to discover the area that conflict has impact on an organization, degree of destruction, and how to manage conflict.
The host organization is the Sales Department of Fortress. Fortress is a Hong Kong Electricity Group tariff collection and promotion centre for the use of electricity and the sale of a basic range of electrical products. It has become the leading retailer of electrical appliances in Hong Kong.
Since the performance of a salesman can be easily measured through the sales volume made by a salesman, it would be easy to observe how much conflict has affected the performance of staff. Therefore, the Sales Department of Fortress is a good choice to investigate the research question, ¡§How destructive can conflict be?¡¨
On the other hand, a friend of ours has worked there during last summer vacation. Then we could access to the organization much easier. ...