HALINA MOUNTAIN RESORT
I. Time Context:
July1977
II. View Point:
Mr. Victor E. Herrera, chairman of the board of Blue Heights Realty and Development corporation.
III. Statement of the Problem:
How will Blue Heights Realty and Development corporation be able to have enough budget to establish the Halina Mountain Resort?
IV. Objectives:
1. Short-range Objectives: To establish a resort that will give customer satisfaction by means of good services and complete facilities and amenities.
2. Long-range Objectives: To be able to establish a first-class and well-known mountain resort.
V. Areas of Consideration:
1. Strength
- Halina Mountain Resort is a company owned business.
- The first Resort in the area that has a restaurant.
- The resort is the first resort to be reached in Laguna.
2. Weakness
- No safety measures mentioned.
- Halina Mountain Resort don't have enough budget.
- The key personnel of the resort are from Herrera family.
3. Opportunity
- Popularity is gained through customers, who share their experience to others through videos, pictures and others; it acts as an advertisement for the Resort.
4. Threat
- Natural Disaster like typhoon, earthquakes and others.
- Other Competitors in the area that was patronized by people, or may have a low price.
- The Resort is near a creek, this may cause the land to be soft.
VI. Alternative Courses of Action (ACA)
1. Blue Heights Realty and Development corporation would pledge to the Far East Bank and trust Company to make an agreement that the land will stand as a collateral for the loan budget.
Advantage: The bank will allow them to loan the money in ...