10 p's of marketing


1. The marketing mix approach to marketing is a model of crafting and implementing marketing strategies.
2. It stresses the "mixing" or blending of various factors in such a way that both organizational and consumer objectives are attained.
3. When blending marketer(s) must consider their target market.
4. Marketing Mix is a term used to describe the combination of tactics used by a business to achieve its objectives by marketing its products or services effectively to a particular target customer group.

Businesses need to make sure they are marketing:
- The right product to
- The right person at
- The right price in
- The right place and at
- The right time

For example: If you manufacture pens, and have decided to target school children, it would be more appropriate to market:

- Coloured ballpoint pens (product)
- At a low price (price)
- Selling them through newsagents and stationers (place)
- And promoting them through point of sale material (promotion)

Than it would be to market:

- Gold fountain pens (product)
- At a high price, including insurance against loss (price)
- Selling them through specialist outlets and jewellery stores (place)
- And promoting them in glossy magazines and Sunday Supplements (promotion)

Marketers need to be sure that your products and services continue to meet your
Customers needs.

1. Carry out simple research by asking your customers:
- What they think of each product/service
- How satisfied are they with the quality
- How satisfied are they with any support services you may provide
- How effective ...
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